These are questions that we, students from Temasek Sec asked Eu Yan Sang during our site visit on 11th Nov. Read and find out more about Eu Yan Sang!
1. What are the top 5 Eu Yan Sang's product in Singapore?
Ans:
According to sales, the top 5 products are: Bottled Bird's Nest, Bak Foong pill, Bo Ying compound, LingZhi Cracked Spores and Essence of Chicken.
2. Which product is most well-known?
Ans:
In our generation, the product are Bottled Bird's Nest and Essence of Chicken.
In the past, it was Bak Foong pill.
3. What are the privileges that members will get to enjoy?
Ans:
Members will get the privilege of receiving first-hand information of promotion and certain promotions are exclusive to members. Members will also get to enjoy a 20% off discount on Birthday month.
4. Why is Eu Yan Sang different from other TCM brands?
Ans: Eu Yan Sang is a pure retailer, the brand source for herbs and manufacture it in its own factories. It also has sub-brands such as: Honey Mart, Pro-Nature, Yen and Zing. It is known to offer premiun quality products at a reasonable price. The FingerPrinting Capabilities ( a monograph library of more than 500 herbs) that Eu Yan Sang has, enable customers to see and compare two different herbs for themselves. Customers will be assured that they bought a herb at the right price of it, not more not less. Eu Yan sang offers the best to their customers, they came up with a herbal recipe book to promote healthy eating and also set up TCM clinics to serve the public. Thus, the noble mission of Eu Yan Sang is: "Caring for Mankind"
5. Why did Eu Yan Sang distribute their products at retail outlets such as Watsons, Guardians and supermarkets like Shop n Save?
Ans:
This is for customer's convenience. Eu Yan Sang want to make it's products easily accessible and available to customers at all times.
6. What attracts customers to Eu Yan Sang?
Ans: Customers knows that they will get the best once they enter the door of Eu Yan Sang. Eu Yan Sang is known to be a trusted brand of a history of 131 years. The brochures of each product, the herbal recipe book, the detailed description of the product on the packaging and the TCM clinic is a benefit for everyone. Eu Yan Sang catered to the needs of everyone, regardless infants, child, teenagers, the middle-aged or the elderly. Consumers are not loyal to every brand because they always opt for the best quality, which Eu Yan Sang believes in. Consumers will be assured quality trust from Eu Yan Sang, from which products and herbs are in its original form, not processed and its natural with no artificial colouring added but only selective premiun quality ingredients.
I appreciate your great work. Thanks for sharing. Keep me more update in future.
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